Seeing into it : the role of visual rhetoric in global advertising
Sandy Bulmer and Margo Buchanan-Oliver
| Year of publication: |
2004
|
|---|---|
| Authors: | Bulmer, Sandy ; Buchanan-Oliver, Margo |
| Publisher: |
Auckland |
| Subject: | Internationales Marketing | International marketing |
| Extent: | 21 S |
|---|---|
| Series: | Working paper / Department of Commerce, College of Business, Massey University. - Auckland, ISSN 1174-5320, ZDB-ID 2133076-1. - Vol. 04,22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Internetausg.: http://college-of-business.massey.ac.nz/commerce/research_outputs%5C2004/2004022.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002214105