Seeing is believing? : data mining to create a choice-based conjoint approach for restaurant mobile marketing
Sijun Liu, Chunhao (Victor) Wei, Pankush Kalgotra, Cihan Cobanoglu
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Sijun ; Wei, Chunhao ; Kalgotra, Pankush ; Cobanoglu, Cihan |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 104.2022, p. 1-13
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| Subject: | Conjoint analysis | Deep learning object detection | Image recognition | Latent class analysis | Mobile restaurant reservation | Conjoint-Analyse | Gastronomie | Restaurant industry | Data Mining | Data mining | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103248 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255963