Seeing is not necessarily liking : advancing research on package design with eye-tracking
Year of publication: |
November 2017
|
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Authors: | Husić-Mehmedović, Melika ; Omegarić, Ismir ; Batagelj, Zenel ; Kolar, Tomaž |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 145-154
|
Subject: | Package design | Visual attention | Eye-tracking | Beer category | Package evaluation | Verpackung | Packaging | Produktgestaltung | Product design | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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