Seeing isn't always believing : exploring the influence of misleading photos on consumer responses in hotel industry
Kashif Ali Khan, Faizan Ali, Usman Khan, Dehua Sun, Salman Alotaibi
| Year of publication: |
2024
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|---|---|
| Authors: | Khan, Kashif Ali ; Ali, Faizan ; Khan, Usman ; Sun, Dehua ; Alotaibi, Salman |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 123.2024, Art.-No. 103934, p. 1-9
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| Subject: | Consumer perceptions | Emotional responses | Hospitality industry | Misleading photos | Negative word-of-mouth | Visual marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Virales Marketing | Viral marketing | Emotion | Wahrnehmung | Perception | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103934 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339595