Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Rebecca Walker Naylor, Cait Poynor Lamberton, and David A. Norton
| Year of publication: |
2011
|
|---|---|
| Authors: | Walker Reczek, Rebecca ; Lamberton, Cait Poynor ; Norton, David A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 3, p. 617-631
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Informationswert | Information value | Individualismus | Individualism | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161336