Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Jason Patrick Doyle, Thilo Kunkel, Sarah Jane Kelly, Kevin Filo and Graham Cuskelly
| Year of publication: |
2024
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|---|---|
| Authors: | Doyle, Jason P. ; Kunkel, Thilo ; Kelly, Sarah Jane ; Filo, Kevin ; Cuskelly, Graham |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 6, p. 729-743
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| Subject: | Brand architecture | brand associations | brand equity | brand management | women's sport | Markenführung | Brand management | Markenimage | Brand image | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1922489 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015051747