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Seeing through the eyes of a rival : competitor acumen based on rival-centric perceptions
Tsai, Wenpin, (2011)
Competitive Tension: The Awareness-Motivation-Capability Perspective
Chen, Ming-Jer, (2007)
If they can do it, why not us? : competitors as reference points for justifying escalation of commitment
Hsieh, Kai-Yu, (2015)