Segmentation and positioning for strategic marketing decisions
James H. Myers
| Year of publication: |
1996
|
|---|---|
| Authors: | Myers, James H. |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marktsegmentierung | Positionierung <Marketing> | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 358 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87757-259-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004024560