Segmentation based on media consumption : a better way to plan integrated marketing communications media
Kurt Schimmel; Jeananne Nicholls
| Year of publication: |
2005
|
|---|---|
| Authors: | Schimmel, Kurt ; Nicholls, Jeananne |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 21.2005, 2, p. 23-36
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009881362