Segmentation based product design using preferred features
Sanjaykumar R. Gangurde; Milind M. Akarte
| Year of publication: |
2015
|
|---|---|
| Authors: | Gangurde, Sanjaykumar R. ; Akarte, Milind M. |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 22.2015, 6, p. 1096-1114
|
| Subject: | Customer segmentation | Product design | Product configuration | Customer worth | Produktgestaltung | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Produktdifferenzierung | Product differentiation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406580