Segmentation challenges posed by 'transnationals' in mobile marketing
Ibrahim Sirkeci; Richard Mannix
| Year of publication: |
2012
|
|---|---|
| Authors: | Sirkeci, Ibrahim ; Mannix, Richard |
| Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1079-1099
|
| Subject: | Internationale Migration | International migration | Zielgruppe | Target group | Internationale Marktsegmentierung | International market segmentation | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575084