Segmentation, environmental identity and stages of change : an application to a wildlife trust
Victoria K. Wells, Sarah Forbes, Madeline Powell, Daragh O'Reilly
| Year of publication: |
2022
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|---|---|
| Authors: | Wells, Victoria K. ; Forbes, Sarah ; Powell, Madeline ; O'Reilly, Daragh |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 31.2022, 3, p. 934-949
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| Subject: | charity | environmental identity | segmentation | social marketing | stages of change | Social Marketing | Social marketing | Marktsegmentierung | Market segmentation | Vertrauen | Confidence | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.2927 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164440