Segmentation of customers of horticultural non-food products in Southern Germany
Andreas Gabriel and Klaus Menrad
| Alternative title: | Segmentierung von Kunden im gärtnerischen Einzelhandel in Süddeutschland |
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| Year of publication: |
2013
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| Authors: | Gabriel, Andreas ; Menrad, Klaus |
| Published in: |
German journal of agricultural economics : GJAE. - Hannover : TIB Open Publishing, ISSN 2191-4028, ZDB-ID 2535268-4. - Vol. 62.2013, 3, p. 192-202
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Einzelhandel | Retail trade | Süddeutschland | Southern Germany |
freely available
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | hdl:10419/304904 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010208054