Segmentation of customers of horticultural non-food products in Southern Germany
Alternative title: | Segmentierung von Kunden im gärtnerischen Einzelhandel in Süddeutschland |
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Year of publication: |
2013
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Authors: | Gabriel, Andreas ; Menrad, Klaus |
Published in: |
German journal of agricultural economics : GJAE. - Braunschweig : Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V., ISSN 2191-4028, ZDB-ID 2535268-4. - Vol. 62.2013, 3, p. 192-202
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Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Einzelhandel | Retail trade | Süddeutschland | Southern Germany |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zsfassung in dt. Sprache Systemvoraussetzungen: Acrobat Reader |
Source: | ECONIS - Online Catalogue of the ZBW |
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