Segmentation of infrequent performing arts consumers
Eric John Kolhede and J. Tomas Gomez-Arias
| Year of publication: |
2016
|
|---|---|
| Authors: | Kolhede, Eric John ; Gomez-Arias, J. Tomas |
| Published in: |
Arts and the market. - Bingley : Emerald Group Publishing Limited, ISSN 2056-4945, ZDB-ID 2847144-1. - Vol. 6.2016, 1, p. 88-110
|
| Subject: | Attendance | Arts | Segmentation | Audience development | Infrequent patrons | Performing | Kunst | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Kunsthandel | Art trade | Marketingmanagement | Marketing management | Theater | Theatre |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-04-2014-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580971