Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Sarah Tanford and Kristin Malek
| Year of publication: |
2015
|
|---|---|
| Authors: | Tanford, Sarah ; Malek, Kristin |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 3/4, p. 314-343
|
| Subject: | loyalty | segmentation | reward programs | sustainability | commitment | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program | Marktsegmentierung | Market segmentation | Kundenbindung | Customer retention | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292862