Segmentierungsmöglichkeiten in der Marktforschung
von Stefan Tuschl
| Year of publication: |
2009
|
|---|---|
| Authors: | Tuschl, Stefan |
| Published in: |
Handbuch Zielgruppenmanagement. - Frankfurt am Main : Knapp, ISBN 978-3-8314-0827-6. - 2009, p. 139-154
|
| Subject: | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Clusteranalyse | Cluster analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003821725