Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Neerja Arora, Deepak Chawla
| Year of publication: |
2024
|
|---|---|
| Authors: | Arora, Neerja ; Chawla, Deepak |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 33.2024, 4, p. 443-457
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| Subject: | AIO statements | ANOVA | cluster analysis | factor analysis | psychographics | segmentation | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Faktorenanalyse | Factor analysis | Zielgruppe | Target group | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2024.143897 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323324