Segmenting brands' social network site (SnS) consumers : a four-country study
Lynda Andrews, PhD, Constanza Bianchi, PhD, Melanie Wiese, PhD, Andrés Cuneo, PhD, and Syed Fazal E. Hasan, PhD
| Year of publication: |
2019
|
|---|---|
| Authors: | Andrews, Lynda ; Bianchi, Constanza ; Wiese, Melanie ; Cuneo, Andrés ; Fazal-e-Hasan, Syed Muhammad |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 1, p. 22-38
|
| Subject: | Brands | cluster analysis | Facebook | segmentation | social network site (SNS) | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Markenführung | Brand management | Soziales Netzwerk | Social network | Marktsegmentierung | Market segmentation | Online-Marketing | Internet marketing | Markenimage | Brand image | Zielgruppe | Target group | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2018.1475273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200689