Segmenting fan communities : toward a taxonomy for researchers and industry
Year of publication: |
[2018]
|
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Authors: | Collins, Nathalie ; Murphy, Jamie |
Published in: |
Exploring the rise of fandom in contemporary consumer culture. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-3220-0. - 2018, p. 1-17
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Subject: | Markentreue | Brand loyalty | Kundenbindung | Customer retention | Meinung | Opinion | Zielgruppe | Target group | Klassifikation | Classification |
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