Segmenting for complexity : persuading people to buy what they don't understand
Paul Taylor-West, Jim Saker and Donna Champion
| Year of publication: |
2013
|
|---|---|
| Authors: | Taylor-West, Paul ; Saker, Jim ; Champion, Donna |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 4, p. 332-346
|
| Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Komplexitätsmanagement | Complexity management | Beziehungsmarketing | Relationship marketing | Kfz-Gewerbe | Automotive services industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776272