Segmenting green consumers in the United States : implications for green marketing
Year of publication: |
2014
|
---|---|
Authors: | Park, Jin Seong ; Lee, Jinhee |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 5, p. 571-589
|
Subject: | cluster analysis | consumer environmentalism | green marketing | market segmentation | Öko-Marketing | Green marketing | USA | United States | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Umweltbewusstsein | Environmental consciousness | Clusteranalyse | Cluster analysis | Öko-Produkt | Sustainable product |
-
Analyzing the profile and purchase intentions of green consumers in Poland
Apaydin, Fahri, (2017)
-
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee, (2022)
-
Trivedi, Rohit H., (2015)
- More ...
-
Park, Sejin, (2017)
-
"Your Life is Waiting!": Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising
Grow, Jean, (2006)
-
Park, Jin Seong, (2008)
- More ...