Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Basak Denizci Guillet; Yuanyuan Guo; Rob Law
| Year of publication: |
2015
|
|---|---|
| Authors: | Denizci Guillet, Basak ; Guo, Yuanyuan ; Law, Rob |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 835-851
|
| Subject: | Market segmentation | rate fences | rate restrictions | conjoint analysis | cluster analysis | Marktsegmentierung | Conjoint-Analyse | Conjoint analysis | Clusteranalyse | Cluster analysis | Marktforschung | Market research | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409704