Segmenting multichannel consumers across search, purchase and after-sales
Sean Sands, Carla Ferraro, Colin Campbell, Jason Pallant
| Year of publication: |
November 2016
|
|---|---|
| Authors: | Sands, Sean ; Ferraro, Carla ; Campbell, Colin L. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 33.2016, p. 62-71
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| Subject: | Retailing | Multichannel | Channel management | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598574