Segmenting networking orientation in the hospitality industry : an empirical research on service bundling
Isabella Maggioni; Elena Maria Marcoz; Chiara Mauri
| Year of publication: |
2014
|
|---|---|
| Authors: | Maggioni, Isabella ; Marcoz, Elena Maria ; Mauri, Chiara |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 42.2014, p. 192-201
|
| Subject: | Service building | Collaboration | Tourism partnerships | Hospitality industry | Hoteliers | Segmentation | Gastgewerbe | Hotellerie | Hotel industry | Leistungsbündel | Bundling strategy | Dienstleistungsmanagement | Service management | Tourismuswirtschaft | Tourism industry | Dienstleistungsqualität | Service quality | Marktsegmentierung | Market segmentation | Krankenhaus | Hospital | Unternehmensnetzwerk | Business network | Unternehmenskooperation | Inter-firm cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410731