Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences
| Year of publication: |
2006
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|---|---|
| Authors: | Muthitacharoen, Achita (Mi) ; Gillenson, Mark L. ; Suwan, Nattawat |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 4321340. - Vol. 43.2006, 5, p. 678
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