Segmenting outbound tourists based on their activities : toward experiential consumption spheres in tourism services?
Jörg Finsterwalder and Christian Laesser
| Year of publication: |
2013
|
|---|---|
| Authors: | Finsterwalder, Jörg ; Laesser, Christian |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 68.2013, 3, p. 21-43
|
| Subject: | Activity-based segmentation | Experiential consumption spheres | Outbound travel | Tourism | Switzerland | Schweiz | Urlaubsverhalten | Holiday behaviour | Tourismus | Konsumentenverhalten | Consumer behaviour | Internationaler Tourismus | International tourism | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197668