Segmenting sport video gamers by motivation : a cluster analysis
Yongjae Kim and Soojin Kim
| Year of publication: |
2013
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|---|---|
| Authors: | Kim, Yongjae ; Kim, Soojin |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 1, p. 92-108
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| Subject: | sport video games | motivations | Uses and Grativications theory | segmentation | sport fan behavior | Computerspiel | Video game | Sport | Sports | Motivation | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Sportmarketing | Sports marketing | Zielgruppe | Target group | Profisport | Professional sports | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406153