Segmenting targeting and positioning (STP) of generational cohorts Y,Z and alpha
Mary Rani Thomas and Ginu George
| Year of publication: |
2021
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|---|---|
| Authors: | Thomas, Mary Rani ; George, Ginu |
| Published in: |
IIMS journal of management science. - New Delhi : Diva Enterprises Pvt. Ltd., ISSN 0976-030X, ZDB-ID 3049871-5. - Vol. 12.2021, 2, p. 115-129
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| Subject: | Generation alpha | Generation Y | Generation Z | Segmenting, Targeting, and Positioning (STP) | Generational cohorts | Generationengerechtigkeit | Intergenerational equity | Zielgruppe | Target group | Altersgruppe | Age group | Kohortenanalyse | Cohort analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5958/0976-173X.2021.00008.7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361252