Segmenting the market through the determinants of involvement : the case of fair trade
Valéry Bezençon; Sam Blili
| Year of publication: |
2011
|
|---|---|
| Authors: | Bezençon, Valéry ; Blili, Samir |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 7, p. 682-708
|
| Subject: | Fairer Handel | Fair trade | Kaffee | Coffee | Marktsegmentierung | Market segmentation | Westschweiz | Western Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242004