Segmenting the social networking sites users : an empirical study
Carlota Lorenzo-Romero; Efthymios Constantinides; María-del-Carmen Alarcón-del-Amo
| Year of publication: |
2012
|
|---|---|
| Authors: | Lorenzo-Romero, Carlota ; Constantinides, Efthymios ; Alarcón-del-Amo, María-del-Carmen |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 7.2012, 2, p. 136-156
|
| Subject: | Social Web | Social web | Mediennutzung | Media usage | Zielgruppe | Target group | Online-Marketing | Internet marketing | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535759