Segmenting tourists by length of stay using regression tree models
Mahalia Jackman and Simon Naitram
| Year of publication: |
2023
|
|---|---|
| Authors: | Jackman, Mahalia ; Naitram, Simon |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 1, p. 18-35
|
| Subject: | Barbados | Big data | Length of stay | Regression tree | Segmenting tourists | Tourism market segmentation | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Regressionsanalyse | Regression analysis | Dauer | Duration | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Big Data |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-03-2021-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536086