Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Sebastian Lehmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Lehmann, Sebastian |
| Other Persons: | Sarstedt, Marko (Reviewer) ; Vogt, Bodo (Reviewer) |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 185 S. graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Magdeburg, Univ., Fak. für Wirtschaftswiss., Diss., 2015 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011382692