Selecting the e-commerce distribution channel by applying the integrated FAHP and MOOSRA methods
Year of publication: |
2024
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Authors: | Vasić, Nebojša ; Kilibarda, Milorad ; Andrejić, Milan |
Published in: |
International journal of shipping and transport logistics : IJSTL. - Genéve [u.a.] : Inderscience Enterprises, ISSN 1756-6525, ZDB-ID 2541397-1. - Vol. 18.2024, 3, p. 281-304
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Subject: | e-commerce | MCDM | multi-criteria decision making | FAHP | fuzzy analytic hierarchy process | logistics service | MOOSRA | multi-objective optimisation on the basis of simple ratio analysis | Electronic Commerce | E-commerce | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | AHP-Verfahren | AHP approach | Fuzzy-Set-Theorie | Fuzzy sets | Vertriebsweg | Distribution channel | Logistik | Logistics | Online-Handel | Online retailing | Logistikunternehmen | Logistics provider |
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