Selecting the optimal vendor of customer relationship management system for medical tourism industry using Delphi and AHP
Pi-fang Hsu; Kuo-yu Lan; Chia-wen Tsai
| Year of publication: |
2013
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| Authors: | Hsu, Pi-fang ; Lan, Kuo-yu ; Tsai, Chia-wen |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 9.2013, 1, p. 62-75
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| Subject: | analytic hierarchy process | customer relationship management | evaluation model | medical tourism | modified delphi method | AHP-Verfahren | AHP approach | Beziehungsmarketing | Relationship marketing | Gesundheitstourismus | Health tourism | Delphi-Methode | Delphi technique | Tourismuswirtschaft | Tourism industry | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763915