The selection of an entry mode strategy into foreign markets under conditions of environmental uncertainty : a new approach to the market analysis using a spreadsheet to process quantitative fuzzy data
E. López ...
| Year of publication: |
1996
|
|---|---|
| Authors: | López González, Enrique ; Mieres Fuertes, José Ramón ; Mendaña Cuervo, Cristina ; Rodríguez Fernández, Miguel Angel |
| Published in: |
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy. - Reus, ISSN 1136-0593, ZDB-ID 2097221-0. - Vol. 1.1996, 1, p. 93-118
|
| Subject: | Internationaler Markteintritt | International market entry | Fuzzy-Set-Theorie | Fuzzy sets |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001778988