Self-categorization as a nonmarket strategy for MNE subsidiaries : tracking the international expansion of an online platform
Corentin Curchod, Gerardo Patriotta, Mike Wright
| Year of publication: |
2020
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|---|---|
| Authors: | Curchod, Corentin ; Patriotta, Gerardo ; Wright, Mike |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 55.2020, 3, p. 1-13
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| Subject: | Institution-based view | MNE subsidiaries | Nonmarket strategy | Organizational practice transfer | Self-categorization | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management | Auslandsinvestition | Foreign investment | Digitale Plattform | Digital platform | Institutionenökonomik | Institutional economics | Wissenstransfer | Knowledge transfer | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jwb.2019.101070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237106