Self-comparing with virtual influencers : effects on followers' wellbeing
Lina I. Nasr, Sahar Mousavi, Nina Michaelidou
| Year of publication: |
2025
|
|---|---|
| Authors: | Nasr, Lina I. ; Mousavi, Sahar ; Michaelidou, Nina |
| Subject: | influencer marketing | self-regulation | social comparison theory | social media influencers | virtual influencers | wellbeing | Social Web | Social web | Influencer | Marketing | Zufriedenheit | Satisfaction | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373257