Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Eun-Ho Kim, Dongho Yoo, Sun-Jae Doh
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Eun-Ho ; Yoo, Dongho ; Doh, Sun-Jae |
| Subject: | Para-social interaction | Self-construal | Perceived interactivity | Openness | Consumer engagement | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00211-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012550272