Self-expressiveness and hedonic brand affect brand love through brand jealousy
Year of publication: |
2022
|
---|---|
Authors: | Siddique, Sehrash ; Rajput, Amer |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 8.2022, Art.-No. 23, p. 1-13
|
Subject: | Brand jealousy | Brand love | Fashion clothing | Hedonic brand | Self-expressiveness | Hedonischer Preisindex | Hedonic price index | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Mode | Fashion | Markenimage | Brand image | Emotion |
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