Self-gift giving in China and the UK : collectivist versus individualist orientations
Year of publication: |
2010
|
---|---|
Authors: | Tynan, Caroline ; Heath, M. Teresa Pereira ; Ennew, Christine T. ; Wang, Fangfang ; Sun, Luping |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 11/12, p. 1112-1128
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Geschenk | Gifts | Marktforschung | Market research | China | Großbritannien | United Kingdom |
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