Self-promotion by non-human service agents : an examination of the impact on customer satisfaction
Magnus Söderlund and Maria Mårtensson
| Year of publication: |
2025
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|---|---|
| Authors: | Söderlund, Magnus ; Mårtensson, Maria |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 46.2025, 3/4, p. 113-137
|
| Subject: | anthropomorphism | chatbots | competence | customer satisfaction | digital coaches | self-focus | self-promotion | Service encounters | virtual assistants | warmth | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Coaching | Konsumentenverhalten | Consumer behaviour | Kompetenz | Competence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2025.2504291 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015515883