Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow
Virginie Lavoye, Olivia Petit, Anssi Tarkiainen, Jenni Sipilä
| Year of publication: |
2025
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|---|---|
| Authors: | Lavoye, Virginie ; Petit, Olivia ; Tarkiainen, Anssi ; Sipilä, Jenni |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 196.2025, Art.-No. 115403, p. 1-14
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| Subject: | Anticipated warm glow | Augmented reality | Construal-level theory | E-commerce | Green product | Sustainability | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Nachhaltigkeit | Umweltmanagement | Environmental management | Electronic Commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115403 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015432422