Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Year of publication: |
2007
|
---|---|
Authors: | Martin, Brett A. S. ; Veer, Ekant ; Pervan, Simon J. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 3, p. 197-209
|
Subject: | Medienberufe | Media professions | Frauen | Women | Verkaufsförderung | Sales promotion |
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