Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Brett A. S. Martin; Ekant Veer; Simon J. Pervan
| Year of publication: |
2007
|
|---|---|
| Authors: | Martin, Brett A. S. ; Veer, Ekant ; Pervan, Simon J. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 3, p. 197-209
|
| Subject: | Medienberufe | Media professions | Frauen | Women | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003508109