Sell probabilistic goods? : a behavioral explanation for opaque selling
Year of publication: |
2014
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Authors: | Huang, Tingliang ; Yuan, Yiming |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 5, p. 743-759
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Subject: | probabilistic goods | opaque selling | pricing | anecdotal reasoning | law of small numbers | bounded rationality | Theorie | Theory | Begrenzte Rationalität | Bounded rationality | Preismanagement | Pricing strategy |
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