Seller performance in B2B e-marketplaces : a validated exploratory model based on resource-based view and transaction cost theories
Shan Wang and Ji-Ye Mao
Year of publication: |
2012
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Authors: | Wang, Shan ; Mao, Ji-Ye ; Archer, Norm |
Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 11.2012, 3/4, p. 225-248
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Subject: | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | KMU | SME | Ressourcenorientierter Ansatz | Resource-based view | Transaktionskosten | Transaction costs | China |
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