Selling in cyberspace : an investigation of modality effects on cognitive processing of persuasive communication on the internet
by Yasmin Gopal
| Year of publication: |
1997 ; [Mikrofiches-Ausg.]
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|---|---|
| Authors: | Gopal, Yasmin |
| Subject: | Internet | Werbebotschaft | Informationsverarbeitung |
| Extent: | VIII, 127 S. : graph. Darst. |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Athens, Ga., Univ. of Georgia, Diss., 1996 |
| Notes: | Mikrofiches-Ausg.: Ann Arbor, Mich., Umi, 1997. 2 Mikrofiches |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004361796