Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Shubin Yu, Liselot Hudders, Verolien Cauberghe
| Year of publication: |
February 2018
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| Authors: | Yu, Shubin ; Hudders, Liselot ; Cauberghe, Verolien |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 1, p. 16-35
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| Subject: | Luxury products | E-commerce | Quality label | Uncertainty avoidance | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Produktqualität | Product quality | Online-Handel | Online retailing | Warenkennzeichnung | Product labelling | Markenimage | Brand image | Electronic Commerce | Markenartikel | Brand | Risiko | Risk | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011865633