Selling the brand inside : corporate image, corporate identity and employer brand : case study of I-SEC Netherlands B.V.
Year of publication: |
2018
|
---|---|
Authors: | Malik, Muhammad Shaukat ; Aslam, Sadia ; Aslam, Surayya |
Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 19.2018, 3, p. 371-384
|
Subject: | self-image | perceived image | corporate identity | corporate image | internal communication strategy | Netherlands | Niederlande | Firmenimage | Corporate reputation | Schweden | Sweden | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Markenführung | Brand management | Markenimage | Brand image |
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