Selling today : creating customer value
Gerald L. Manning; Barry L. Reece; Michael Ahearne
| Year of publication: |
c 2010 ; 11th ed., internat. ed.
|
|---|---|
| Authors: | Manning, Gerald ; Reece, Barry L. ; Ahearne, Michael |
| Publisher: |
Upper Saddle River, N.J. : Pearson Education |
| Subject: | Marketingmanagement | Marketing management | Verkauf | Selling | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Verkaufstechnik | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXI, 505 S. Ill., graph. Darst. 28cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: published as by Gerald L. Manning and Barry L. Reece. 2007. - "Pearson international edition"--Cover. - Formerly CIP Uk. |
| ISBN: | 0-13-815247-0 ; 978-0-13-815247-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003777497