Selling today : partnering to create value
Year of publication: |
[2018] ; Fourteenth edition
|
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Authors: | Manning, Gerald L. ; Ahearne, Michael ; Reece, Barry L. |
Publisher: |
New York, NY : Pearson |
Subject: | Marketingmanagement | Marketing management | Verkauf | Selling | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxxiii, 519 Seiten Illustrationen 29 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-13-447740-4 ; 0-13-447740-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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